Award for Asian American Market Report

The Asian American Advertising Foundation (3AF) has presented its Research Partner of the Year award to Cultural Access Group and Interviewing Service of America (ISA). The award recognised the companies' work on the Asian American Market Report.

ISA and the Cultural Access Group - the multicultural MR division of Phoenix Marketing International - worked together to produce the Asian American Market Report, which provides demographic, cultural, behavioural and media data and insights about US consumers from six major Asian groups.

Bill Imada, President of 3AF, says both companies have 'provided exemplary service to our members and to the growing multicultural markets around the country'.

Raul Lopez, President of the Cultural Access Group, urges advertisers and marketers to 'consider the strength and appeal of the Asian American market', which, he says, has the highest median income of any ethnic group in the US.

The 2005 Research Partner of the Year is 3AF's first research award. Other annual awards include Marketer of the Year, and Media Partner of the Year.

Phoenix Marketing International is online at www.phoenixmi.com , ISA is at www.isacorp.com and 3AF is at www.3af.org.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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