Decision Analyst Appoints RM

US MR firm Decision Analyst has appointed social psychologist Scott Hanson as a Senior Research Manager to design and direct major research projects, mainly in the entertainment, food, drink, and service industries.

Before joining the firm, Hanson was an associate consultant with a major pharmaceutical consulting firm in St. Louis. Earlier in his career, he worked as an independent research consultant and managed a neuroanatomy laboratory at the University of California at San Diego.

He has a master's degree in psychology from San Diego State University, and a doctorate in experimental social psychology from Washington University in St. Louis, Missouri, where he has worked as an instructor for psychology, research methods, and statistics.

Decision Analyst specialises in ad testing, strategy research, new product development, and advanced modeling. The company is online at www.decisionanalyst.com
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All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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