Massachusetts Agencies Merge

Boston-based agency Chadwick Martin Bailey (CMB) has acquired Sage Research, a full-service MR and consulting firm focusing on the technology sector. Sage will be integrated into CMB as a new Technology group, extending the company's existing IT and telecoms offer, but will also add expertise for other sectors.

CMB describes the acquisition as the first of several growth initiatives planned for the near term. The move also complements the firm's wide-ranging services in the travel & hospitality, retail, advertising and financial services industries.

According to CMB President and Co-founder Anne Bailey Berman, 'The integration of Sage Research and its strong, focused industry knowledge and experience, coupled with the advanced market science tools and techniques from CMB, will only add to the value and impact of our offerings.'

Kathryn Korostoff, president of Sage Research, comments: 'We're thrilled about joining this outstanding organization... Sage Research will not only have access to greater resources, but we will be able to provide a more comprehensive suite of research approaches to our global clientele.'

Sage Research was formed in 1993 and has corporate offices in Framingham, Massachusetts. CMB is nine years older and based in nearby Boston. Its web site is at www.ChadwickMartinBailey.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.