GfK has expanded its presence in South America by acquiring a majority stake in MR companies Merc in Mexico and KleimanSygnos in Argentina. The group plans to extend its services in the area further to include healthcare, retail and technology research in addition to the current custom research offerings.
Marcelo de Fuentes, who owns 49% of Merc, continues in his capacity as MD. At KleimanSygnos, Mónica Kleiman and Norah Schmeichel now have a minority shareholding in the company, and both will continue to act as joint MDs.
The two new acquisitions follow a spate of other activity in the region:
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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