Nielsen Media Hires Leader for Asian Index

Nielsen Media Research has appointed Helen Pemberton as Asia Pacific Director of Media Index, the company's long-standing multimedia survey. Pemberton was previously Marketing Director at Business Week Asia.

Pemberton worked for three years at BusinessWeek Asia, following 11 years leading the research function at the International Herald Tribune in Hong Kong, Singapore and Paris. She has lived in Hong Kong for the last seven years.

In her new role, Pemberton will focus on the Readership and Media & Consumer Insights aspects of Media Index, and will work on a growth strategy for the survey. She will also help to develop the company's custom media research business in Hong Kong.

Richard Basil Jones, MD of Nielsen Media Research Asia Pacific, states: 'Helen brings extensive experience of readership research and marketing in Asia and beyond, and we look forward to her driving our Media Index business to a new level of delivering value to clients.'

The company is online at www.nielsenmedia.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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