Kantar Names Vodafone Team Leader

Kantar has today appointed Ramona Liberoff to lead the group's Team Vodafone, the virtual team drawn from across several Kantar companies that works with Vodafone globally on many marketing issues including brand tracking, market segmentation, offer development and customer satisfaction.

Liberoff comes from M&C Saatchi, where she was Planning Director responsible for customer insight and communications strategy for clients including British Airways, Royal Bank of Scotland, Reuters, and the Financial Times. Prior to this, she held a variety of positions in management consultancy, advertising and communications.

Commenting on Ramona's appointment, Fiona McAnena, Development Director, Kantar said, 'We're delighted to have Ramona join our team. Vodafone is an exciting and demanding organisation to work with, and it's great that Ramona will be able to dedicate her time to them.'

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All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.