Peter Goldberg Tribute

Peter Goldberg, former President of Martin Hamblin GfK Inc. and recently a senior consultant to Synovate, has died following a road accident in Santa Fe, New Mexico.

Goldberg worked for Martin Hamblin and MH GfK from 1996 to 2005, and previously client side at Roche and Pfizer, in addition to a spell in healthcare MR at Research International.

He died following the accident from which he did not recover on April 18th. Allan Bowditch, to whom he reported at the Connecticut office between 1998 and 2004, sent the following obituary which we reproduce in full.

Peter Goldberg

Peter will always be Peter to those of us who knew him well. Exasperating one minute, while the next causing great merriment and mirth. His ability to use a variety of European accents to illustrate a story, switching from 'German' to 'Italian' and then 'French' to 'Irish' has had everyone rolling on the floor!

He was not a person 'to take fools gladly'. Peter was always committed to whatever he was dealing with. His ability to think 'outside the box' and challenge the accepted norms set him apart from others in his quest to address issues. He often acted as a catalyst; he inspired and motivated others and was a strong mentor to all those around him.

Clients that worked with him and colleagues around him recognized that he always brought something extra, in terms of intellectual input that was cutting edge.

Peter was in some ways seen as a private person to those who did not know him well. However, to his close friends and colleagues he was a font of immense knowledge. It was always exciting to be around Peter as you never knew what was going to happen next!

There was much more to Peter than 'initially met the eye'. His photography skills were exceptional. He was meticulous in using very complex computer technology to get the best results from the pictures he took. Often traveling miles and waiting for the right conditions to get a particular shot. He was fascinated by the advanced technology inherent in the most complex watches such as Audemars and older Rolexes that he owned. His passion for intricate machines was linked with his love of his Moto Guzzi (motorbikes). He even mentioned wanting to be a dealer for Swiss Tractors in the USA as an alternative to his market research career. He also loved music and films both old and new.

It was always a puzzle that someone with such widespread interests could manage to be so committed to everything—but he was a very special person in being able to do so.

Those who knew him cannot believe that he is not around anymore to enjoy his 'big sky'; but we will all recall many and varied happy times - Peter will be missed.

Those named below would like to be associated with this tribute to Peter.

(Names not in any special order)

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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