Arbitron has released a document responding to issues and questions raised by clients and industry committees regarding its offerings for 'Next Generation Electronic Measurement'.
The Comprehensive Resource Guide to Next Generation Electronic Measurement has nearly three hundred pages of documentation and is being shared with all the firm's clients in order 'to achieve the highest possible degree of transparency and allow broad discussion of the issues relating to PPM and electronic measurement.'
The Guide includes, among other sections>
The Guide is available at www.arbitron.com/portable_people_meters/industry_main.htm” target=”top”>www.arbitron.com/portable_people_meters/industry_main.htm
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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