Research Now Hires Import / Export Man

Research Now has announced the appointment of Charles Pearson, formerly VP at Greenfield Online, as Senior VP, Business Development. Pearson will relocate from San Francisco to London, for a role which includes bringing top US techniques to Europe, and building North American business for the European-based online agency.

At Greenfield Online, Pearson established the San Francisco office. His nearly twenty years of research experience include spells at many of the big agencies: AC Nielsen, Information Resources, Ipsos-ASI, MarketTools, Knowledge Networks, and comScore Networks. He began his career in Marketing Sciences in New York, at BBDO and McKinsey & Company.

He holds a Master's in Quantitative Methods from New York University and a BA in Political Science from the University of Michigan.

The two key planks of his new role are leading the newly launched Online Product Innovation Team, which will develop some of the leading edge online techniques from the USA and launch them in Europe; and helping to build up the North American operation. The latter will include immediate expansion of its existing team, recruitment of a top calibre General Manager, and raising awareness amongst potential clients.

Commenting on the appointment, MD Andrew Cooper said 'It is our strategy to recruit some of the best and most experienced people in the industry - with his extensive mix of North American market research firm and end client experience, Charles clearly fits this criteria. I am passionate about innovating in the world of online data collection / fieldwork. Right now far too much of what we do is a literal translation of face to face or telephone surveys into an online environment. However the real exciting part comes from the online environment offering so much more.'

Research Now is an online fieldwork and panel specialist and owns the 'Valued Opinions' family of panels across countries across Europe and Australia. The company, which floated on the AIM market of the London Stock Exchange in August 2005, is on the web at www.researchnow.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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