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Vision Critical Enhances Panel Management

June 15 2006

Customer advisory panel specialist Vision Critical has announced the latest release of its panel management system, Panel+. It has also promoted Kris Hartvigsen to VP of Business Development.

Two key new features of Panel+ are DataONE™ and DataPLAY™.

DataONE, available in the current release, allows every data point from different surveys or waves to be captured and stored in one location so that researchers can simultaneously analyze across multiple surveys and view data over time - functionality includes target segmented sampling using any data point from any survey.

DataPLAY, scheduled for release this autumn, allows one click analysis of real-time results. Sliding the cursor over a graph can instantaneously alter the data ranges in cross tabs. The report writer contains full functionality for multi-dimensional cross tabulations, with the ability to easily alter variables and question transformation.

Chief Executive Angus Reid comments: 'The new list of Panel+ features represents a major leap forward in terms of ease-of-use, power and flexibility to create skip patterns and reports based on historical feedback. The quality of Panel+ reporting platform will far exceed any other panel management system.'

Hartvigsen joined the company only in May 2005, and was previously Director of Business Development. He leads sales efforts in the Media, Technology and Ad Agency verticals, and in the last year has added high profile accounts including NHL and Time Warner. 'We greatly appreciate Kris' hard-work and dedication in promoting the growth of Vision Critical' says Reid.

The company is online at www.visioncritical.com .

All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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