NetRatings Expands Measurement Capabilities

Following Nielsen Media Research's TV ratings announcement yesterday, sister company NetRatings has announced the expansion of its Internet measurement capabilities to address the growth of online audio and video content as well as the convergence of Internet and television content.

The company will address this firstly by leveraging current Nielsen//NetRatings products and patented technologies; secondly, enhancing its metering technology to deliver the market's most comprehensive measurement of digital media usage; and finally building on its partnership with Nielsen Media Research to develop integrated measurement services for Internet and television convergence.

According to William Pulver, president and CEO of NetRatings, 'The expansion of our capabilities focuses on helping clients truly understand today's digital consumer. As the Internet continues to thrive on positive consumer usage metrics, NetRatings is positioned to deliver solutions that support our clients' need to understand the evolving audience behaviors created by the convergence of TV and Internet technologies.'

NetRatings will begin working with clients in the third quarter to measure digital audio and visual content using Nielsen//NetRatings SiteCensus, the company's web analytics tool currently deployed by more than 500 companies around the world. Integrated with in-depth demographic and web usage information from the company's metered MegaPanel(R) and NetView panelists, this service will provide publishers with comprehensive digital audience data.

Based on its patented technology, NetRatings' next generation meter will capture and report all PC-consumed content, including not only livestreams but also downloaded, transferred and replayed streams. Adds Pulver: 'With more than 23% of U.S. web users viewing live streaming video and 21% watching saved video files, the ability to understand complete digital usage is critical to our clients. We look forward to deploying our new meter and to rolling out this comprehensive measurement service later this year.'

The company is online at www.nielsen-netratings.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

• Nielsen//NetRatings Australia
• All news