Barabba Joins MR Hall of Fame

In the US, Vince Barabba, former General Motors executive and now Chairman of Market Insight Corporation, has been named to the Market Research Council Hall of Fame, joining the likes of George Gallup, Marion Harper, Jr., Arthur Nielsen, Jr., David Ogilvy, Frank Stanton and Daniel Yankelovich.

Barabba was honored at a lunch ceremony on Friday at the Yale Club in New York City. The award was given for his 'contributions in the field of market research and his leadership in major public and private enterprises that has led to significant societal and business contributions.'

The Hall of Fame was established in 1977 to recognize outstanding members of the market research profession.

In accepting the award, Barabba commented: 'Although the market research profession has contributed greatly to the betterment of our society, changing societal and market conditions require us to take a hard look at what has worked in the past and determine whether it is still sufficient. We must, as many of the previous recipients of this honor have done, create new and innovative research methods. In doing so, we can continue to make contributions to a dynamically changing future that we, and all the consumers of our services are now facing.'

Barabba is the author of two books, 'Surviving Transformation' (2005 Oxford University Press) and 'Meeting of the Minds' (1995 Harvard Business School Press) - and co-author of two more. After retiring from GM as General Manager, responsible for overseeing Corporate Strategic Planning and the Business Decision Support Center, he founded the Market Insight Corporation with Richard Smallwood. Previous to GM he served twice as Director of the United States Bureau of the Census - he is the only person to have been appointed to that position by presidents from each main political party. Other roles included Manager of MR for the Xerox Corporation and Director of Market Intelligence for Eastman Kodak.

Market Insight Corporation is online at www.marketinsightcorp.com , with a separate consumer advisor site at www.myproductadvisor.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.