Nordic Expansion for Research Now

European online fieldwork agency Research Now has announced that its proprietary online consumer research panels are now available in the Nordic region. Alex Sunnerstam will lead the team, supported by Victor Bergh who joins from Lightspeed Research.

The panels, in Sweden (www.dinasikt.se ), Norway (www.verdifullmening.no ), Denmark (www.danskemeninger.dk ) and Finland (www.mielipidetutkimus.com ) are research-only panels developed using the company's 'Valued Opinions' model of online panel building. This ensures that all panels have been constructed in the same way to allow consistent fieldwork across all countries.

An experienced client service team with native knowledge of Scandinavian markets will support clients wishing to conduct fieldwork in the area. The team will be spearheaded by Sunnerstam as Client Development Director for the Nordic region and supported by Client Development Manager Bergh.

Sunnerstam stated: 'We are very pleased now to be able to support Nordic market research agencies as well as global market research clients with fieldwork in Sweden, Norway, Denmark and Finland. With a high percentage of the population online in each of these markets, researchers can reach a diverse range of respondents using an online methodology. With Research Now's proprietary, research-only panels, we can provide high quality, responsive panels to meet this need.'

The company is online at www.researchnow.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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