Japanese Office for Lightspeed

Global online panel specialist Lightspeed Research has opened a new office in Tokyo and appointed Chris Duston as its Vice President of Business Development in Japan. Duston was formerly Senior Research Manager at AC Nielsen.

He brings over 10 years' MR experience including spells at TNS-NRC and The Gallup Organization, and has worked in greater China, Japan and the US.

Duston will be a member of the firm's leadership team responsible for overseeing the execution of online technology in the Japanese marketplace. President and CEO Anne Hedde says he has 'the focus and drive necessary to introduce an innovative brand of effective online panel solutions to new markets. I believe his extensive research experience and deep knowledge of the Japanese market will be instrumental in expanding Lightspeed Research's presence to the Asia-Pacific region.'

Lightspeed, a part of WPP, has a community of online panel respondents across 34 countries worldwide, and also operates speciality panels covering sectors including healthcare, financial services, SME, automotive, family, kids and mobile. It is online at www.lightspeedresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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