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Kantar Triumvirate to Drive Client Offer

July 25 2006

Mandy Pooler and Lucy Gill have joined Rosi Ware in charge of developing WPP's research division, Kantar. The two new arrivals replace Fiona McAnena, who has joined PepsiCo in a senior innovation role.

Ware will continue to be based in the US office while Pooler and Gill are London-based.

Pooler was most recently at WPP's media and communications knowledge centre, The Channel, which she helped set up in 2001. Previously, she was the first CEO of Mindshare UK (1998) and Managing Director of O&M Media (1994), where she founded the single European media organisation, the Networ. She originally joined Ogilvy & Mather in 1982, after two years at the International Thomson Organisation. She remains Chairman of AGB Nielsen Media Research UK, and is a former Advertising Woman of the Year.

Gill was most recently interim Managing Director of POS research company RMS, Kantar's newest acquisition. From 2003-5 she ran Kantar retail research specialist Management Ventures Europe. She has also worked with Glendinning and Added Value in Australia, on a project basis. Prior to Kantar, she was a Manager for retail consultants Kurt Salmon Associates, from 1996-2001; and a Marketing Manager for Nestlé USA.

Ware has been working for Kantar as SVP Development in The Americas since 2003. She started her career at the European Space Agency and then went to Mars for eight years (the confectionery company - but what a great start to a CV - we salute you Rosi); followed by Cadburys where she set up an NPD Unit; moved to advertising in 1986 with DMB&B and then Hoare Wilkins/TBWA; and to MR with Millward Brown in January 1993 as UK MD and then President/CEO for The Americas. She spent the first three years of this century in semi-retirement in tropical Key West but remained a consultant for WPP's the newly global TGI (Target Group Index).

Kantar Chairman & CEO Eric Salama comments: 'Lucy, Mandy and Rosi complement each other brilliantly from a background, skill and geography point of view. They have all worked in operating roles and understand the kind of help and impetus which they need to provide in order to help drive Kantar forward. Our people and clients will benefit hugely.'

Kantar is online at www.kantargroup.com .

All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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