GMI Buy Brings Virtual Store Options

GMI (Global Market Insite, Inc.) has acquired London-based interactive survey specialist Media Intelligence. The buy gives GMI access to leading edge animated graphics and interactive techniques which will enable its clients to create simulations including product designs and store layouts.

Financial terms of the deal were not disclosed. Among the new features the buy makes available to GMI are:

• the 'virtual shopping experience' – client can design a retail shelf which allowing survey takers to virtually pick up and critically examine a product. Options include supermarket shelves and bookshelves.
• click testing – generating 'heat maps' as respondents click on an image, to indicate which parts of pages are looked at.
• direct mail simulations, where respondents can lift an envelope from an image of a pile of letters using the mouse.

Data from these applications can be fed into GMI's Research Analyzer charting and results package.

GMI Founder and CEO Rob Monster says engaging survey experiences make for 'substantially higher response rates' giving clients 'a much more accurate picture of consumer behaviour'.

GMI is based in Seattle, Washington and is online at www.gmi-mr.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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