Physician Panel Grows

Online health information provider MDLinx has announced the expansion of its market research panel to 240,000 global healthcare experts. Following its recent merger with Sony Group company So-net M3, MDLinx says it has 'exceptional reach into the Japanese and Korean physician markets' with 50%+ and 86% respectively.

For the past six years, MDLinx has added 40% or more per annum to its panel it says it expects this trend to accelerate. The company has added a team of professionals solely dedicated to its MR product line, and CEO Dave Rothenberg says the So-net M3 merger 'will help solidify market research as our fastest growing business unit'.

MDLinx has longstanding relationships with a panel of healthcare professionals in 32 specialties and 730 subspecialties, giving clients information about key physician trends such as prescribing patterns and behaviors, as well as marketing intelligence for areas like brand awareness, product positioning, and ad and concept testing.

MDLinx is part of the Sony Communication Network Group and is online at www.MDLinx.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.