Three former Accounts Directors at BPRI have set up Circle Research, a new UK-based B2B research agency. Circle will offer both qual and quant with all employees skilled in both.
Circle's Victoria Tiller says clients told her and co-founders Andrew Dalglish and Beth Pearson that what they really wanted was 'a specialist B2B agency, with global capabilities and a methodology neutral approach that understands not just research, but the business issues the research is designed to address.' The result is an agency based on 'five cornerstones':
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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