Online measurement specialist comScore Networks has launched Plan Metrix, an upgraded version of its media planning tool AiM (Audience insight Measures). comScore says the new tool offers 'improved usability and broader insight into consumer preferences'.
It also continues AiM's approach of combining passively observed Internet behavior measurement with comprehensive attitudinal, lifestyle, and product usage information from a representative consumer panel. 'Other methodologies that capture online behavior through aided recall are unreliable for campaign planning' says Executive VP Lynn Bolger.
The tool covers technology ownership and usage, expanded demographic profiles, lifestyle, attitudinal, product purchase and offline media consumption data, including:
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.