Bright Future for Aurora

UK-based online quant agency Aurora Market Research has announced expansion plans, including a larger London office, staff appointments, a rebrand and the launch of its own consumer panel.

The new offices on London's South Bank provide room for three new hires. Judy Ovens, most recently a Director at SGA Research International, joins as a Research Consultant, bringing 17 years of experience in concept and product research for blue chip clients. Dan Brilot joined recently from Research Now as a Senior Research Executive; and Rachel Wear joins as a Research Executive.

Managing Director Justin Alderson says that despite the 'multitude' of online survey providers in the market, he believes Aurora offers a unique proposition. 'We have a strong team of experienced all-round market researchers who are expert users of Confirmit, the online survey software we use. Should an online methodology be appropriate for a brief we receive, our research team would work directly with both client and software to design an involving and interactive online survey. This leads to a more rewarding experience for our respondents and better survey results for our client.'

The rebrand includes a new corporate identity and a new web site, online at www.auroramr.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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