New Agency Offers PR for MR

In the UK, two former employees of Jupiter MMXI and Nielsen//NetRatings have launched a PR and marketing consultancy, GutjahrGreen Communications, with a focus on services for the market research industry.

Founders Andreas Gutjahr and Lucy Green previously spent a number of years working as communication specialists in the market research industry. The pair met at Internet measurement company Jupiter MMXI, and subsequently worked together at Nielsen//NetRatings, where Gutjahr's remit was to provide the media with insights into European online behaviour, and Green managed the European PR and marketing operation.

The partners believe there is a growing demand for specialist PR professionals who understand the value of research and how to use it effectively. 'Our experience has taught us that having an understanding of different techniques and methodologies is crucial to helping companies make the most of their research in the media. Having sexy survey findings is no longer enough to get coverage – journalists want to know how research is carried out, and why they should trust one source over another' said Green.

The agency already numbers Nielsen//NetRatings, Q Research, Screen Digest, Telephia and Oi Research among its clients.

GutjahrGreen Communications is online at www.gutjahrgreen.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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