GfK Asia Expands Consumer Electronics Team

GfK Asia has appointed Steve Kaiser as Commercial Director, to lead its consumer electronics tracking business from the firm's Singapore office. He joins from J.D. Power Asia Pacific.

At J.D. Power, he worked latterly as Senior Country Manager, managing a number of high-profile research accounts. Prior to this, he was based at the group's global headquarters in Los Angeles.

Kaiser holds an MBA from California State University East Bay with a focus in international business and finance. He also holds a Graduate Certificate in Survey Design from George Washington University.

Commenting on the reasons behind his move, Kaiser said: 'GfK Asia's retail tracking product is peerless; continuously updating the consumer electronics retail sales picture in more than ten countries across the Asia region.'

GfK Asia provides retail and technology market data across China, Singapore, Malaysia, Thailand, Indonesia, Korea, Taiwan, Hong Kong, Philippines, Vietnam, Cambodia, New Zealand, and Australia. The firm also has offices in India and Japan. The group is on the web at www.gfk.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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