IAG Promotes to New Automotive Role

Television ad effectiveness firm IAG Research has promoted Lois Miller to the newly created position of President of its Automotive division. In addition to her leadership of the division's growth, the move recognises its knock-on effect on other parts of the firm.

Miller joined the firm as Corporate Executive VP in September of 2004 and has led the strong growth of its automotive advertising and marketing offer, developing both its client list and its suite of measurement tools for auto manufacturers and dealer associations. Prior to joining the company, she was VP of Advertising & Marketing for Hearst Magazines, Corporate Group, responsible for ad revenue and marketing strategy for 18 national consumer magazines.

Previously, she held management positions at leading advertising agencies including Dancer, Fitzgerald & Sample (now Saatchi & Saatchi), Grey Advertising, Sachs, Finley & Kaye and Bozell & Jacobs; and formed her own MR firm, Miller/Stone. She was named Communicator of the Year in 2000 by the Los Angeles Advertising Women organization, and two years later was inducted by the Governor of California into the Women's Hall of Fame for her professional and charitable contributions to the state. She is a graduate of Hunter College of New York.

Ken Orkin, co-CEO of IAG Research, says Miller's leadership skills and management of the auto business have shown the way for the growth of other groups within the company.'

IAG measures the effectiveness of television advertising, product placement and viewer engagement with TV. Its automotive group works with leading brands including Daimler Chrysler, Ford, Lexus, Nissan and Toyota. The company is online at www.iagr.net .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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