Online agency Research Now has launched a proprietary research panel to gather consumer opinion in New Zealand.
The firm says the new panel will be maintained according to the same model as its Australian panel which gathers profiled information on a range of subjects, such as respondent region, age, social class, household size and status, as well as cars and mobile phones owned, and bank and financial products used.
Jason Buchanan, MD for Australia and New Zealand explains: 'Having proprietary panels in both Australia and New Zealand enables us to provide clients with one consistent sample source and one single point of project management across both countries serviced from our local offices in Sydney or Melbourne.'
Research Now has 24 online panels in Europe, North America, and Australasia. The firm is headquartered in London and has offices in Paris, Hamburg, Frankfurt, Athens, New York, San Francisco, Chicago, Toronto, Sydney and Melbourne. Its home page is www.researchnow.co.uk .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.