Brazilian Launch for Research Now

Research Now has launched a proprietary online Brazilian panel, Opiniões de Valor, its first in South America.

The panel has been customised for Brazilian consumers with local language and incentive choices, including voucher options for online shopping sites Americanos.com, Livraria Cultura and Ingresso.com. The company says that given the size of the population (half the total for South America) and the penetration of Internet users in the country (21% of the population), Brazil is a natural choice for clients looking to conduct online research in the region.

Group MD Andrew Cooper says the expansion into South America has been led by client demand for a model to emulate the firm's success in Europe, Canada and Australia. 'Brazil is a key market for South America and an important part of our panel roll-out programme in the continent.'

Research Now has 25 proprietary panels built according to the same model throughout Europe (including Spain and Portugal), North and South America and Australasia with 1.9 million active panellists. An independent public company quoted on the AIM market of the London Stock Exchange, it has eleven offices on three continents. Web sites are at www.opinioesdevalor.com.br and www.researchnow.co.uk.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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