Modelling Software Firm Acquired

ImmediateFX (IFX), part of software and service holding company the Symphony Technology Group (STG), has announced the acquisition of The Hendry Corporation, a strategic marketing consulting and software company.

IFX provides data integration, leading-edge analytics and client-deployed software tools across applications including marketing mix allocation, marketing forecasting and market structure. From a base in CPG it has expanded into the health care, retail and financial services sectors.

Hendry offers market structure modeling and business simulation software products and IFX Market Structure Practice Leader Nick Sorvillo says the firm is 'eager' to link its wares with other marketing analytics to enhance its offer for new and established brand portfolio optimization.

David Butler, Chairman of The Hendry Corporation comments: 'STG's vision and go-to-market approach is very consistent with our approach... Hendry will leverage the technology and analytic platforms within STG/IFX and provide guidance on the continued evolution of strategic marketing practices for our combined client base.'

Symphony is a strategic holding company headquartered in Palo Alto, California, with revenues of $1.2 billion and more than 7,000 employees worldwide, online at www.symphonytg.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.