Phoenix Launches Research Fusion Tool

In the US, Phoenix Response Marketing has introduced Optimizer Overlays, a new tool combining market research with marketplace and individual customer data.

Using the firm's ListOp applied modeling process, the firm says that Optimizer Overlays 'transforms macro-level data into individual customer-level information' which can be used to identify consumer demands, behaviour and preferences.

Initially the company will be examining the affluent financial market using syndicated data from its Affluent Market Survey, which provides a summary of high net worth household investments as well as financial and affluent lifestyle behaviours and attitudes.

'Phoenix Optimizer Overlays supplies understanding and exploits untapped needs and demands at the individual customer level,' stated President John Schiela. 'Understanding individuals is key to selling to them.'

Founded in 1999, parent firm Phoenix Marketing International works with healthcare, financial services, consumer package goods, automotive, and travel and leisure clients worldwide. It recently partnered with Nielsen to launch a Hispanic Homescan Consumer Panel (www.mrweb.com/drno/news6817.htm ). Homepage is: www.phoenixmi.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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