Quantcast Offers Free Site Metrics Toolkit

In the US, Internet ratings firm Quantcast has launched the Quantified Publisher programme, a free suite of online measurement services for publishers.

The programme enables publishers to tag their web sites, videos, widgets and games to give a direct measure of the composition of their audiences. Services include traffic overviews for individual media properties, unduplicated reach and aggregated traffic statistics with a single point of control for multiple sites and services, secure measurement of transactional pages on e-commerce sites, and tools tracking interaction with Flash-based content including videos and widgets.

'More than 15,000 publishers with several million web media assets have already joined our free programme,' said Co-founder and CEO Konrad Feldman. 'This provides a robust suite of media measurement services that helps publishers better understand and monetise their properties.'

San Francisco-headquartered Quantcast measures more than a billion page views per day to produce traffic, demographic and lifestyle profiles of online audiences. Its models are derived from visits by more than 350 million Internet users every month, including more than 80% of all US Internet users. Home page: www.quantcast.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.