Acxiom Launches Behavioural Targeting Platforms

Customer intelligence firm Acxiom has launched a suite of products to provide customer segmentation data based on lifestyle and intent to purchase profiles.

Using the firm's PersonicX system - which breaks down the US populace into 21 lifestyle stages based on consumer characteristics - the firm's new Relevant-X platform enables media buyers and marketers to target interactive ads at households which are most likely to convert.

Also included in the suite is Relevance-X Echo, which has been designed as a consumer re-targeting solution allowing organisations to identify visitors performing specific dynamic behaviours on their web sites and then target them with relevant messages.

In addition, the firm has launched ConnectionPoint-X, to provide real-time customer intelligence including information about online and offline behaviours, interests and lifestyles, as well as demographic data. Data is available at the point of customer interaction, such as point-of-sale, web site, call centre or e-mail channel, and can also include current and past customer relationship information.

Commented Acxiom Consulting Organisation Leader Tom Mangan: 'ConnectionPoint-X offers the ability to recognise a customer across multiple touch points, and to use data and logic to drive interactions based on the customer's individual characteristics and preferences.'

Acxiom integrates data, services and technology to deliver customer and information management solutions. Founded in 1969, the firm is headquartered in Little Rock, Arkansas, with locations throughout the US, Europe, Australia, China, and Canada, and is online at www.acxiom.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.