Sledge to Bring Photon More Presence

Photon, the Australian marketing services group which owns MR firms The Leading Edge and DVL Smith, is buying UK-based brand experience agency Sledge for $AUD 9.2m, or £3.95m, plus deferred, performance-related payments.

Sledge was founded in 1991, employs nearly 40 people and specialises in live brand experience marketing. The deal will boost Photon's UK presence, with Sledge sitting alongside field marketing firm REL.

The group, whose other recent acquisitions include two UK PR firms and a design agency, has also appointed a new MD for its Internet Marketing and Communications division, Caitlin Millar-Jack.

Photon, which called off plans for a joint venture with fast-growing pollster YouGov in September (www.mrweb.com/drno/news7374.htm ), is on the web at www.photongroup.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.