Athaide Returns to Market Strategies International

In the US, Market Strategies International has re-hired Ken Athaide as SVP in its Technology research and consulting division, to lead the expansion of its tracking research business. He previously managed the firm's Media and Telecommunications practice from 1992 to 2000.

Athaide most recently worked for TNS, where he led the IT division within TNS NA's Technology Sector. He joined TNS in 2002, when the company acquired Elrick & Lavidge, where he was MD of the Atlanta office. Prior to this he worked for technical start-up Thinkologies. Athaide has a BSc in Economics from the Wharton School of the University of Pennsylvania.

CEO Andrew Morrison commented: 'Ken is a strong researcher and proven leader in one of our key industry groups and has significant international experience that will help guide our global growth initiative.'

Market Strategies International employs more than 250 senior consultants, researchers, statisticians and project managers at its headquarters in Livonia, MI and regional US offices and in Hong Kong. Its web site is at www.marketstrategies.com. The company merged with technology specialist Doxus in the summer (www.mrweb.com/drno/news7038.htm ).

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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