Greenfield Launches Asia-Pacific Omnibus Products

Internet data collection and comparison shopping firm Greenfield Online has launched a suite of Asia-Pacific online omnibus products for the Japanese, Chinese, Indian and Australian markets.

The new weekly studies will survey around 500 demographically representative panellists in each country across the region, with data available within seven working days. President and CEO Al Angrisani explains that the launch will allow clients to field multi-country omnibus studies across the globe, via just one study.

MD Asia-Pacific Andy Ellis adds: 'With this product suite, our clients can grow their business by offering quick turn, incremental marketing research services to their clients, including concept testing, attitude and usage testing, and trend analysis.'

Last week, the firm announced plans to launch its Real-Time Sampling virtual panels in the UK and Canada later this month, and to launch in Germany and France in the first quarter (www.mrweb.com/drno/news7763.htm ).

Web site: www.greenfield.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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