Consumer Trend Guru Rejoins GfK

GfK Roper Consulting has re-hired consumer trend expert Jon Berry as Vice President to act as a marketing advisor to its clients.

Berry rejoins the firm after an 18-month stint serving as SVP with word-of-mouth research firm Keller Fay Group (www.mrweb.com/drno/news5591.htm ). During his first tenure with GfK from 1994 to 2006, he was SVP and Editorial Director of the firm's Roper Reports research service, and also helped lead the company's word-of-mouth and influencer marketing initiatives. At this time, he co-authored the book The Influentials. Before moving into the market research industry, Berry worked as a journalist for BusinessWeek, Brandweek and Adweek.

Kathy Sheehan, Senior Vice President with GfK Roper Consulting comments: 'Jon's significant market research experience, ability to identify consumer trends as they are developing and his groundbreaking word-of-mouth work will further enhance the thought leadership and marketing guidance we offer our clients.'

With offices in the US and UK, GfK Roper Consulting is a division of GfK Custom Research North America (www.mrweb.com/drno/news6510.htm ). Offering more than 30 years of syndicated research and analysis, the firm's Roper Reports offer an up-to-date view of the consumer marketplace in the US and around the globe.

Web site: www.gfkamerica.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.