New Leaders for OgilvyAction

WPP-owned ad agency OgilvyAction has appointed Mark Singer to lead development of its Digital Last Mile Activation consumer analytics practice in North America, while Ken Featherston joins as Director of Shopper Marketing.

Singer joins from OgilvyInteractive New York. He previously held senior positions with Deloitte Consulting, Reef Partners and Razorfish.

Rick Roth, Global CEO of OgilvyAction said that the division had been formed in response to marketers who are focused on the path their consumer travels toward a purchase decision. 'They are searching for new ways to activate their brand and new ways to engage. If we can influence how the consumer acts where it matters most then we help our clients win.'

Featherston joins the Chicago office to lead the development of the shopper marketing practice. He previously spent nearly 15 years at G2, where his last role was Managing Partner in charge of the shopper marketing efforts for Kraft and P&G.

The agency recently launched The Last Mile - which analyses consumer behaviour in the moments prior to making a purchase - in the United Arab Emirates (www.mrweb.com/drno/news7858.htm ).

OgilvyAction is online at www.ogilvyaction.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.