Nielsen Online Expands UK Leadership

Nielsen Online has appointed four new senior members of staff in the UK to support its growth in EMEA markets.

Stephen Brooks becomes the new MD for the UK, joining from EMAP Communications where he was Digital Director for Magazines. Previously, he spent seven years as the publisher in charge of mad.co.uk, the B2B marketing portal belonging to Centaur Media, which he launched in 1999.

New UK Client Director Media Research David Webb joins from CNN International, where he was Director of Digital Research Worldwide. In his new role, Webb will be responsible for growing relationships with the firm's major media industry clients within the UK.

Matthew Dodd becomes VP of Research and Analytics for EMEA (Europe, Middle East & Africa), having previously worked for the Telegraph Media Group as Director of Customer Insight. Before this, he was Head of Strategic Planning at News International.

Relocating from New York, Brad Little moves to the UK to become Director Industry Solutions. In his new position, Little will be leading the roll out of the BuzzMetrics products in the UK and overseeing the company's offering for non-media clients. He has been with Nielsen for seven years, having started his career with Nielsen's US consumer agency, Claritas.

Commenting on the appointments, Louise Ainsworth, MD EMEA for Nielsen Online (who joined the firm in 2006) said: 'Nielsen Online continues to attract the industry's leading people and is committed to providing the UK market with the best possible support in online audience, advertising and consumer-generated media measurement and research. This team of individuals with deep client-side media and research expertise will help us provide an unparalleled offering.'

In October, Nielsen combined its Nielsen//NetRatings division with BuzzMetrics to form Nielsen Online to deliver global measurement of consumer behaviour across all media platforms.

Web site: www.nielsen.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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