Consumer and media intelligence firm Mintel has launched China Innovation Spotlight, a series of reports focusing on the latest trends and topical issues in new product development in the region.
The firm says many new reports and services focusing on Chinese markets will follow.
Mintel has been working in the country for the last five years, through its local team in Shanghai and network of field researchers in more than 19 cities across China. As a result, in 2007, more than 14,000 new foods, drinks, beauty and cleaning products from China were added to the firm's Global New Products Database (GNPD), which monitors worldwide product innovation in consumer packaged goods markets.
Commented CEO Peter Haigh: 'We have invested in a local team based full time in China, which means we can keep a close eye on new emerging developments as well as those trends that are making it big over there.'
Haigh says that companies need to understand the complexities of the Chinese market, and adds that the GNPD team has recently identified five key trends to watch out for:
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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