Web analytics firm WebTrends has upgraded its analytics solution to reduce the time and effort needed to generate Web 2.0 and other business insight.
The firm says its WebTrends Analytics 8.5 enables marketers to quickly assess the results from their investments in online video, blogs, social networking and other interactive media, and then use this insight to increase visitor engagement and conversation.
'This is an ideal marriage of analytics power and convenience, making it simpler and less time consuming for businesses to gain marketing insight and realize value from their analytics investment,' commented CEO Dan Stickel.
Improvements enable marketers to:
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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