comScore: Revenue Should Double in 2-3 Years

Online audience measurement firm comScore expects to double its revenue to $200m in the next two to three years, according to President & CEO Magid Abraham.

The firm has been recognized as the fastest growing of the major MR firms in the annual Inside Research report, after posting 2007 revenue of £87m and a five-year growth rate of 463%.

'This recognition from Inside Research is a reflection of the millions of hours of hard work that comScorians have put into building the company,' stated Abraham. 'It is also a testament to the value of the market intelligence that comScore provides and our commitment to cutting-edge innovation. We look to continue our exceptional growth.'

Second quarter international revenue rose 75% year-on-year and accounted for 14% of the firm's total revenue. Abraham confirmed that comScore plans to increase non-US revenue to 20% of its overall revenue in the next three years.

The company also plans to provide audience-measurement research through devices such as mobile phones, games consoles and TVs; a strategy supported by its recent acquisition of mobile measurement firm M:Metrics.

Abraham expects revenue from research on digital devices, which is currently less than 10% of comScore's business, to rise to around half of its business in five to seven years.

The firm, which provides digital consumer behaviour and attitude information based on a global cross-section of more than 2 million consumers, is on the web at www.comscore.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.