MRSI Rolls Out Shopper Insights Package

US custom research firm MRSI (Marketing Research Services Inc) has introduced a suite of shopper insights research services, designed to help consumer product manufacturers and retailers connect with shoppers throughout the purchase process.

The tools examine pre-store, in-store and point-of-purchase behavior to help clients determine customer motivation, optimal product assortment, enhance retail shopping experience, and refine retail and promotional strategies.

'As more purchase decisions are made in-store, it's crucial to have shopper insights that help differentiate and increase loyalty,' MRSI's President, Todd Earhart, states. 'Our shopper insights research helps clients better understand consumers, their decision-making process, and the points at which their behavior can be influenced in order to gain competitive advantage.'

Services include ethnography, attitude and usage studies, segmentation, product testing with ProSelect, packaging research, product line optimization, pricing, customer profiling, customer satisfaction research, and Hispanic research with ENFOQUE.

Cincinnati-based MRSI recently launched an Online Shelf Testing tool to provide respondents with a 3D virtual shopping experience.

Web site: www.mrsi.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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