Shanghai Hyperlink Sold to INTAGE

In China, XFMedia group has entered into an agreement to sell all of the outstanding equity interests in Shanghai Hyperlink Market Research to Tokyo-based market research firm INTAGE. The sale price is 1.05bn Yen (c$11.86m).

Hyperlink was founded by former Research International Research Manager Stephen Xie Wei in 1997 to provide consumer trends research and data in the fast-growing China market. The firm was acquired by Xinhua in 2006.

'While Hyperlink has continued to build on its reputation as a leading market research company in China, we have decided to focus our resources on our high margin broadcast business,' explained Fredy Bush, XFMedia CEO. ''We believe this transaction provides the best environment for both XFMedia and Hyperlink to achieve a new level of success.'

Marketing Intelligence Corporation, the forerunner of INTAGE, was founded in 1960. Its first businesses were SDI (a nationwide panel survey of pharmacies and drugstores), custom research, and SCI, a nationwide consumer household syndicated panel survey.

Web sites: www.hycon.cn and www.intage.co.jp .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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