New Leader for Ipsos Seattle

In the US, Ipsos has appointed market research veteran Mary Kaye O'Brien as Vice President, to oversee its operations in Seattle.

O'Brien joins with more than 24 years' research experience, covering advertising and branding, product development, customer satisfaction, and strategic planning. Most recently, she was Director of Brand Research at Expedia, where as an internal consultant for consumer research, she monitored ad/brand effectiveness and customer experience.

Her past professional roles have been in a variety of industries including consumer products, television broadcast and production, healthcare, government, telecommunications and e-commerce. These include working as VP, Director of Custom Research at Northwest Research Group, Director of Quality & Customer Service at Emeritus Assisted Living, and Senior Manager, Quality Research at University of Washington Medial Center. She holds a BSc from the University of Iowa and an MA in Psychology from Drake University.

In her new role, she will also contribute to the capabilities and offerings of Ipsos' travel/tourism practice, currently headed by Jim Quilty, VP in NY, and Dave Pierzchala, VP in Vancouver.

'Mary Kaye brings an exceptional, comprehensive understanding of research and consumers to our clients,' comments Steve Mossop, President with Ipsos in Vancouver. 'Her experience on both the client side and the buyer side of research give her the ability to truly understand from a client perspective how to plan for, execute, and communicate research results internally. We're delighted to have her on board.'

The Ipsos office in Bellevue employs 30, with researchers from specialty divisions focused in the fields of loyalty, marketing and public affairs.

Web site: www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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