GfK Healthcare Product Offers Quick Consultation

GfK Healthcare has announced the launch of FlashPoints™, a custom quantitative mini-study focused on delivering topline information on physicians' perceptions and behavior, with survey results delivered in just one week.

FlashPoints is positioned as a 'near-instant' if 'basic' view of the marketplace from the perspective of US-based physicians, although it can also be used for global research. Questions are put to 100 physicians from GfK Healthcare's existing physician community or from a client's own target list. A wide range of specialists are available as well as primary care physicians. The format allows up to five close-ended questions, with the option of using open-ended questions for a 'modest' additional charge.

CMO Maureen McLaughlin comments: 'FlashPoints is one of several new products GfK Healthcare has developed in recognition of the industry's need for a far greater efficiency in research. When clients need basic information, yet don't have the luxury of the time or moreover, budget, to invest in more in-depth large-scale quantitative research, FlashPoints delivers.'

GfK Healthcare is online at www.gfkhc.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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