In New York, former Forrester Research exec Michael Greene has joined behavioral targeting technology firm AudienceScience as Director of Research and Marketing Strategy.

US-based AudienceScience (formerly Revenue Science) offers an ‘Audience Gateway’ technology platform and a targeting marketplace, which record billions of ‘behavioral events’ daily from more than 386 million unique Internet users.

Greene (pictured) joins from Forrester, where he served as a Research Analyst in the Interactive Marketing research practice. In this role, he led the firm’s digital media and digital B2B research, and when Forrester acquired Jupiter Research in 2008, Greene conducted research on interactive media and marketing, as well as consumer trends.

In his new position, Greene reports to Emily Riley, VP of Marketing and Sales Strategy and former Forrester colleague, who comments: ‘Michael has a strong strategic vision for the digital marketing space. He has forged trusted consultative relationships with major brands in the US and in Europe throughout his career as an analyst at Forrester.’

Web site: www.AudienceScience.com .

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