In the UK, Outlook Research has appointed former Leapfrog Research & Planning Head of Qualitative Research Amanda Souter as Research Director, working across the retail, financial services, media, and utilities business sectors.

Launched in 1996 by Diane Allard, Camden-based Outlook Research provides a full range of qual and quant data gathering methods and techniques for consumer and B2B projects.

Souter (pictured) joins with more than 30 years’ experience in advertising and research. Most recently, she was Head of Qualitative Research at Cello-owned Leapfrog and the RS Consulting Group, prior to which, she founded New York-based research and brand consultancy A Pomegranate, and she held roles at JWT (San Jose) and Saatchi & Saatchi (London and New York).

Allard comments: ‘Amanda has a wealth of experience across sectors and in methodological innovation and we are excited about bringing her skills and knowledge to broaden our offering.’

Web site: www.outlookresearch.co.uk .

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