In the UK, consumer and sensory research specialist Product Perceptions has promoted Field Services Director Audrey Bell to its Board of Directors.

West Sussex-based Product Perceptions offers a range of techniques for concept testing, new product development, packaging/design pricing, and product testing across FMCG categories including drinks, toiletries and beauty products. Last summer, director Yvonne Taylor acquired the company from founders Dominic Buck and Keith Greenhoff.

Bell (pictured) joined the firm in 2011 as Operations Director, and has since launched the company’s field and tab division under the All Fieldwork Matters banner. She previously served as Fieldwork UK MD, before which, she was Operations Director for Creston-owned MSTS.

Web site: www.productperceptions.com .

• Printer-friendly version of this article.
• Email this article to a friend.