US firm MFour Mobile has appointed Todd Costello as Senior Solutions Executive, to help new and established clients use mobile research solutions.

Based in Irvine, California MFour uses GPS technology to collect information at the 'point of emotion'; and offers the Surveys On The Go app, which provides access to an all-mobile panel. Earlier this year, the firm launched a mobile survey system, MFourDIY, which enables researchers to program surveys and field them to more than one million active consumers.

In June, the firm announced it is planning to double its headcount to more than 100 in the coming nine months. Costello (pictured) joins with twelve years’ market research, data collection, sales and client service experience. Most recently, he served as VP, Client Relations at boutique custom market research agency Acquired Insights; prior to which, he owned and operated his own data collection company CMR Services for nearly four years. Earlier, Costello was an Account Executive at telephone sampling company Marketing Systems Group, and at telephone data collection company Eastern Research Services.

In addition, he is President of the Marketing Research Association’s Southern California Chapter, having previously served as President of the Philadelphia and Atlanta-Southeast Chapters.

Web site: www.mfour.com .

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