In London, on-demand panel and sample company InnovateMR has appointed Nicolas Nore as New Business Director, as part of its expansion plans in Europe.

Launched in 2014 by uSamp co-founders Matt Dusig and Gregg Lavin and their former colleague George Llorens, InnovateMR enables clients to pinpoint global panelists on demand and delivers sample via connected APIs. Nore (pictured) joins from Survey Sampling International (SSI), where he was responsible for sales and recruiting for client proprietary panels. Earlier, he was a Key Account Manager at Quest International and Business Development Manager at WebSideStory.

Nore's appointment follows InnovateMR's hiring of Rie Nagai as MD of EMEA in London. Llorens comments: 'Our focus on EMEA is reflected in our investment in both the UK and France. Strong demand for our online research audiences in Europe prompted adding industry expertise and region-specific focus'.

Web site: www.innovatemr.com .

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