US-based sampling automation provider Lucid has appointed Todd Saypoff as Chief Financial Officer, tasked with overseeing the finance team.

Lucid, which is headquartered in Louisiana and was originally known as Federated Sample, offers a marketing technology suite called Proof, to help advertisers understand their audience; the Fulcrum sample platform; and Reach, a machine learning solution launched last year which gives instant feasibility and pricing on a planned study.

Saypoff (pictured) joins with more than twenty years' experience in corporate finance, accounting and operations. Most recently, he was CFO of music identification service Shazam (acquired by Apple), prior to which, he held senior financial roles with NBC Universal, Viacom and Liontree, having begun his career at Young & Rubicam.

Lucid's founder and CEO Patrick Comer comments: 'As we hire senior talent to help scale the business, Lucid welcomes Todd to oversee the finance team in its substantial period of growth and expansion into APAC. With Todd's experience in developing and executing strategic plans, M&A, and private accounting, he will drive financial planning for Lucid's future growth across the globe.'

Web site: www.luc.id .

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