US-based TV audience measurement firm Tru Optik has appointed Diane Rinaldo as Vice President, Agency and Marketer Development, while Melody Yazdanyar has joined as Senior Director, Channel Development.

Tru Optik's platform enables users to deliver cross-screen targeting and attribution, by combining census-level over-the-top (OTT) viewer data with third party demographic, lifestyle and purchase data. Rinaldo joins from media, creative and technology firm Triad, where she was a Senior Director; prior to which, she was VP Sales & Solutions at personalized digital marketing specialist Conversant; and Category Director at unified audience platform Jumptap. In her new role, Rinaldo will lead development efforts with agencies and marketers.

Yazdanyar most recently worked at Comcast-owned media solutions business FreeWheel as Senior Director, DSP Partnerships, before which, she worked for StickyADS.tv, prior to its acquisition by FreeWheel. Earlier, she was a Global Account Director for ad targeting tech specialist AppNexus. She will now lead the company's channel development with programmatic partners, including supply-side and demand-side platforms (SSPs and DSPs).

Both report to Richard Kosinski, EVP, Sales, who comments: 'We're delighted to welcome both Diane and Melody to Tru Optik. Each brings a wealth of experience that their
clients can use to accelerate success in OTT and connected television.'

Web site: www.truoptik.com .

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