In the US, shopper targeting firm Valassis has promoted Michelle Engle to the role of Chief Marketing Officer.

Valassis integrates online and off-line data to target clients' most valuable shoppers wherever they 'plan, shop, buy and share'. In 2018, the firm was issued with a patent for its 'data hygiene process', used for personalization and ad targeting. This technology connects its database of hundreds of millions of US addresses with marketing software, allowing geographic, demographic, behavioral and/or motivational shopping data to be integrated with brand and retailer information.

Engle (pictured) joined Valassis in 2017 as VP, Product, and most recently served as SVP of Marketing, leading the marketing team across brand marketing, content marketing and thought leadership, product marketing, vertical marketing and UX and design. She began her career at JP Morgan, before taking senior product management and user experience roles at ChannelAdvisor, iContact and MaxPoint.

As CMO, Engle continues to report to President and CEO Cali Tran, who comments: 'We operate as a truly independent, omnichannel marketing partner, and the results of Michelle's efforts to elevate our marketing resources and expertise are emblematic of Valassis' development within the industry. Her ability of knowing how to balance the science and art of marketing strategies, coupled with her fluency in deep technology-based innovation, makes her best positioned to ensure we continue to deliver growth for our clients in this new decade.'

Web site: www.valassis.com .

• Printer-friendly version of this article.
• Email this article to a friend.